The best part about beer is that it can be enjoyed at any time of the year.
It should be celebrated in the same manner.
Most beer festivals are held throughout the summer months to take advantage of the beautiful relationship between warm weather and cold glass of suds. There are few things that go together so well, but having to wait through fall, winter and spring to get together again and see what is occurring in the industry by celebrating the delectable flavours seems very short sighted.
To bridge the gap, we have decided to have everyone raise a mug of holiday cheer and join us for our 2nd annual Christmas Craft Beer Show at the Save-On-Foods Memorial Centre.
In our estimation, this is a great concept that will allow the multitude of fantastic local micro-breweries to gather together to display their seasonal products as well as their brewery favorites to both beer lovers and food and beverage professionals ahead of the holiday season. This is an out of the box event for the Save-On-Foods Memorial Centre, but one we believe is needed in Victoria and will allow for all involved to garner exposure ahead of the most significant holiday season of the year and a chance for us all to enjoy a happy and prosperous New Year!